Targeted Display Advertising

WHAT’S DIFFERENT ABOUT ROLLINS COMMUNICATIONS TARGETED DIPLAY MARKETING?

  • Audiences are custom built using individual data elements, ensuring that you are targeting the precise audience that is providing the maximum performance for you campaign.
  • Audiences are optimized on the fly, so that campaigns learn and improve over time.
  • Expensive pre-packaged audience segments or contextual categories are eliminated, lowering your costs.
  • CRM data can be targeted with high precision, enabling higher effectiveness and a better customer experience.
  • ROLLINS COMMUNICATIONS unparalleled data network provides 100% intent-based data at a massive scale.
  • Automated systems combined with real account managers calculates the value of each ad impression and programmatically adjust bids accordingly

 

Search Retargeting:

Reach more searchers, more often, and more effectively with keyword level search retargeting. Rollins communications keyword level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Data captured while a user is searching is generally the most effective targeting data available. Search retargeting reaches target prospects with display ads based on the searches they perform across the web.

 

Site Retargeting:

Roughly 98% of consumers will bounce from a site without converting. Site Retargeting targets users who have already visited your site, as view other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers. Rollins Communications enables bidding, reporting, and optimizing down to the smallest data elements, like products, categories or pages viewed.

 

Contextual Targeting

Engage customers by displaying ads that resonate with the content they are already consuming. Contextual targeting looks at the content of the current page a consumer is viewing and then serves ads that are highly relevant to that content. Viewers only see ads they are interested in and you only serve valuable impressions to the right viewers.

 

Pre-roll Targeting

Rollins Communications video pre-roll ads appear at the beginning of targeted online videos. What’s great about this product is that it’s geared towards people that are already engaged.

Viewers that watch online videos are ready to interact, and Rollins Communications video pre-roll allows you take advantage of their anticipation and undivided attention by displaying ads prior to video playback.

 

Targeted Impressions – Guaranteed

Our sophisticated approach guarantees that your ads are displayed prior to relevant videos. Why waste your resources on users that aren’t interested in what you have to offer? Rollins Communications video pre-roll ensures that every penny of your advertising budget is spent on targeted consumer. From YouTube, national and local news sites to sites you may not even know about, we will target the specific audience to help life awareness and drive leads.

Of course, our ads aren’t just relevant—they’re great to look at too. Rollins Communications video pre-roll ads are all interactive and attention-grabbing to keep your audience’s engagement and interest levels are at their peak.

 

 

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